Web Design and Development

Our Process

• 1. Discovery

  We start first by doing proper discovery for your website to identify keywords, research the market and competitors to identify strategic opportunities and help you stand out from the crowd.

  This allows us to determine what needs to be included in your website and what type of content needs to be on each page.

  This ensures that the project and what we develop for you has the strongest possible chance to deliver on the business outcomes you’re striving for.

• 2. Copywriting

  Copywriting is the craft of creating compelling marketing and promotional content designed to drive people to take specific actions, such as making a purchase, clicking a link, calling a number, or scheduling a consultation.

  The ultimate goal for your website’s copy is to convert visitors into leads, prospective buyers, and eventually customers. This is done by writing the copy in a way that persuades and motivates people to take a specific action.

  Writing your website copy is easier said than done given that you have to focus on your clarity, brand, and marketing while incorporating SEO and conversions in a persuasive way. That’s why it’s best to allow us to take the guesswork out of this part for you.

• 3. UX Design

  Since every website is strategic and has specific goals, we will make sure that it’s designed to deliver the business outcomes you’re looking for whether that’s more exposure, more contact forms, or simply to give your business an online presence and level of credibility.

  UX ensures that content and resources are organized in a way that makes it easy for your visitors to find what they’re looking for and interact with your business virtually. The user experience (UX) also determines how much time visitors spend on your website and the desired actions they will take.

• 4. UI Design

  UI design is the step where we bring life to the backbone elements of UX and copywriting. This is where we create a visually engaging user interface while maintaining the functionality we’ve already built in from the start.

  During this process, we’ll create the overall look and feel of the website and elements within. This ensures that your online presence reflects your unique branding and voice.

  We’ll customize your homepage, header, footer, and design guidelines to create consistency that is scalable as you build out your website. This will also include style guidelines to be followed as new pages and elements are added to give your site a professional, cohesive, and consistent interface.

• 5. Development

  The development process is when we start building your dream website. We ensure the code is flexible, scalable, and maintainable. This is important because it allows your online estate to grow as your business grows and changes can be made swiftly when needed.

  By completing the steps prior to development, we’re ensuring that the actual development process:

  • Succinctly follows the UX design to drive positive, repeatable, and engaging website visits and encourages conversions
  • Persuasive copy is strategically placed to guide the visitor on your company’s story and to ultimately convert by requesting a meeting, more information, or next steps in the buyer engagement process
  • UI design that gives your company and brand a consistent and strong identity to make your company leave a lasting and memorable impression on your visitors

   

  By laying the groundwork, we’ll finalize the website in the development phase and finish your website in a way that’s easy to maintain, make changes, and scale in the future. 

• 5. Site Management and Maintenance

  The final step is management and maintenance which includes our post-launch support. Your website will need hosting, regular updates, security patches and monitoring, and this all needs to be managed regularly.

  This ensures optimal performance, everything remains updated, and keeps your website secure. As you grow, you need effective website maintenance, management, and tools that can grow as your business does.

  As you continue to update information, make changes, and create new content, you need to be able to do this efficiently and consistently with the principles and steps we’ve taken up to this point.

  This process can be challenging without proper website management and this is now your living, breathing, digital business estate. The more you put into it, the more success you’ll get out of your investment.